How we collect, use, and safeguard your personal information
Effective Date: December 2026 | Last Reviewed: December 2026
At UB777 we understand that handing over your personal details to any online platform requires trust. This Privacy Policy explains in plain language exactly what information we gather when you use our website, why we need it, how we store and protect it, and what choices you have. Whether you are browsing our Game Lobby, placing a cricket bet, depositing PKR through JazzCash or Easypaisa, or simply checking PSL odds, this policy applies to every interaction you have with UB777.
We will never sell your personal information to third parties for their own marketing purposes. The data we collect exists solely to run a safe, reliable, and personalised gaming experience for Pakistan players. If anything in this policy is unclear, our support team is available around the clock to help you understand your rights and our obligations.
By creating an account or continuing to use UB777 after any policy update, you confirm that you have read and accepted the practices described here. We recommend bookmarking this page and checking it occasionally, as we may update it to reflect changes in our services or applicable data-protection standards. Significant changes will always be communicated to registered users via email or in-platform notification.
We collect only the information genuinely needed to provide and improve our services. This falls into three broad categories: information you give us directly, information generated automatically when you use the platform, and in limited cases, information received from payment processors.
When you register an account you share your full name, date of birth, email address, mobile number, and residential address. During identity verification you may upload a copy of your CNIC or passport and a proof-of-address document. When you deposit or withdraw you provide payment details such as your JazzCash or Easypaisa mobile number, bank account number, or Raast ID. If you contact customer support, we retain the content of that conversation.
Each time you visit UB777 our servers and analytics tools record your IP address, browser type, operating system, referring URL, pages visited, session duration, and device identifiers. We also use cookies and similar technologies to maintain your logged-in session, remember your language preference, and track which promotions you have viewed. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect platform functionality.
We do not store full card numbers or mobile wallet PINs. Payment processing is handled by certified third-party processors. We receive only a tokenised reference and transaction confirmation necessary to credit or debit your UB777 account balance.
All personal and financial data is stored with AES-256 encryption, keeping your information safe from unauthorised access.
We never sell or rent your personal information to third-party advertisers or data brokers under any circumstances.
JazzCash, Easypaisa, Raast, and bank transfer details are handled by certified payment processors — we never store your PINs or passwords.
You decide which non-essential cookies are active. Session cookies required for login are necessary; all others can be managed in your browser.
We collect only the data genuinely required to operate your account, process transactions, and keep the platform secure.
Access, correct, or request deletion of your personal data at any time by contacting our support team from your registered account.
Every piece of data we hold serves a specific purpose. We do not process your information in ways that are incompatible with those purposes. Below is a straightforward breakdown of why we use each type of data.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Identity, contact data | Contract performance |
| Identity verification (KYC) | Identity documents, address proof | Legal obligation |
| Processing deposits and withdrawals | Financial data, identity data | Contract performance |
| Fraud prevention and security | Technical data, usage data | Legitimate interest |
| Customer support | Communications, account data | Contract performance |
| Platform personalisation | Usage data, preferences | Legitimate interest |
| Responsible gaming monitoring | Usage data, financial data | Legal obligation / legitimate interest |
| Promotional communications | Contact data, preferences | Consent |
If you opt in to receive promotional emails or SMS messages, we will send you information about new games, cricket betting offers, PSL promotions, bonus updates, and VIP programme news. You can unsubscribe at any time by updating your notification preferences in your account settings. Opting out of marketing does not affect transactional communications such as deposit confirmations and withdrawal updates, which are necessary for your account.
Cookies are small text files placed on your device when you visit a website. UB777 uses them to keep you logged in between page loads, remember your game preferences, and understand how players navigate the platform so we can improve the experience. We categorise our cookies as follows:
You can manage non-essential cookies through your browser settings. Clearing cookies will log you out of your session. Mobile app users can manage app permissions through their device's application settings menu.
We share your data only when absolutely necessary and only with parties bound by strict confidentiality obligations. We do not sell your information. The following categories of third parties may receive limited data to perform specific functions:
To process your PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, or bank transfer, we share relevant transaction data with the applicable payment service provider. Each processor operates under its own privacy policy and is independently responsible for data it receives from us.
When we ask you to complete KYC verification, your identity documents are reviewed by a specialist verification service. This partner confirms document authenticity and returns a pass or fail result. Uploaded documents are not retained by the verification service beyond the period needed for the check.
Our platform runs on cloud infrastructure and uses third-party software for functions such as customer chat support and email delivery. These providers access data only to the extent needed to perform their contracted services and may not use it for their own purposes.
We may disclose your information if required to do so by a valid legal process, court order, or regulatory authority investigation. In such cases we will disclose only the specific data requested and, where permitted, will notify you of the disclosure.
We keep your personal data only for as long as it is needed. Active account data is retained for the duration of your relationship with UB777. After you close your account we retain transaction records and identity verification documents for a minimum of five years to comply with financial record-keeping requirements. Support communications are retained for two years. Technical logs and analytics data are anonymised or deleted on a rolling 12-month cycle.
If you request account deletion, we will erase your profile and preferences promptly. However, transaction history and identity records that fall under mandatory retention periods will be held in a restricted archive accessible only to compliance personnel, and will be permanently deleted once the retention period expires.
As a UB777 user you have a number of rights regarding your personal data. These are not complicated to exercise — simply contact our support team from the email address registered to your account and we will process your request within a reasonable timeframe.
We will never penalise you for exercising these rights. Requests are typically handled within 14 working days. If a request is complex we will inform you within the initial period and provide an expected completion date. We may ask you to verify your identity before fulfilling a request to protect against fraudulent access.
Protecting your data is something we take seriously. Our platform uses TLS encryption for all data in transit, meaning information exchanged between your browser or mobile device and our servers cannot be intercepted. Stored data is encrypted using AES-256 and held on servers with restricted physical and logical access controls. Our internal teams operate on a least-privilege basis, meaning staff only access the data necessary for their specific role.
We conduct periodic security audits and vulnerability assessments to identify and address potential weaknesses before they can be exploited. In the event of a data breach that affects your personal information, we will notify you promptly and take immediate steps to contain the breach and prevent further exposure. Responsible disclosure of any security concern is something we strongly encourage — contact our support team if you believe you have identified a vulnerability.
From your side, keeping your login credentials secure is equally important. Use a strong password that you do not reuse on other platforms. Log out from shared devices. Never share your account password with anyone, including UB777 staff — our team will never ask for your password. Enable any additional authentication features available in your account settings.
UB777 is strictly an adult platform intended for users aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If we discover that an account belongs to a minor, we will close it immediately and delete all associated data. Parents and guardians are encouraged to use parental control software to prevent minors from accessing online gaming websites. If you believe a minor has registered an account, please contact our support team immediately so we can act without delay.
We may update this Privacy Policy from time to time as our services evolve or applicable standards change. Minor clarifications will be made without individual notification, though the updated policy will always be available on this page with a revised effective date. Material changes — such as new categories of data collection or new sharing arrangements — will be communicated to registered users at least 14 days before taking effect, giving you time to review the changes and take any action you feel is necessary.
If changes are significant and you do not agree with the updated policy, you may close your account before the changes take effect. Continued use of UB777 after the effective date of a policy update constitutes your acceptance of the revised terms.
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